Came across this article the other day in the newspaper. Have to say, the author, Amulya Gopalakrishnan, has made a very acute observation into human behaviour here. And she’s done a great job putting those thoughts into words.

The gist of the post, which I strongly encourage you to check out in detail, is that there’s only so much that we can do to convince people who already have quite strong convictions about the things that they believe in. They may be wrong, and you can provide all the facts and proofs in the world, but it’s unlikely that any of that will have any significant impact in changing those people’s thoughts.

Instead, the author suggests a different approach:

We all protect our identities; to detach a belief from a person, one needs to sever the link between the attitude and the holder’s self-image. We need to tell the story differently. Point-scoring does the opposite, it makes people descend further into their trenches.

Do check out the complete article here.